Capital Connection have had a major rebrand, but you might ask why now? We say why not?
We have had the same image and branding for many years and wanted to review our image to reflect who we are as a group and to refresh our approach, energy and commitment. We decided to look at all aspects of our brand from logo and website to costume. We saw this as an opportunity to not only increase the energy of the chorus but to attract new members.
The new logo, which we love, now clearly represents and reflects who we are and the new colour scheme will be echoed through our social media, publicity and costume.
Updating your wardrobe always gives you a lift, so we have done this now to give everyone that much needed boost! It was an opportunity to give us a new fresh look, which is vibrant and eye catching. The new colour palette of navy, white and lime green is a massive change from our purple and yellow and the beautiful white hoodies will let us stand out in a crowd!
We are currently a small, but perfectly formed bunch! The re launch has given us a focus for our energies and, when we are able to recommence regular rehearsals again, will ultimately be an important tool in attracting new members